Your brand identity system is a unique and unified visual language that boldly represents your brand across all touchpoints. It encompasses distinguishing colors, typography, and symbols that evoke your brand’s unique ethos and authentic expression. More than just a logo, your identity should foster immediate recognition and elicit emotions of identification and preference within your customers. Ultimately, it’s a visual metaphor designed to convey your brand’s authentic essence in a way that resonates with your audience on a deep and personal level. At Ignyte, our goal is to make this metaphor relevant, and memorable.
"In the B2B world a buyer may identify as much with the promise of the corporate brand as they do with specific products and services. No doubt price, quality and product features will always be important factors in the buying process, and specific market segments do have to be addressed on their own terms, but branding at product/service level will be much less effective for a B2B company without the presence of a strong, overarching corporate brand.
"There needs to be a designated individual or team dedicated to the review and distribution of branded content, right from the outset. Before anything is shared broadly with internal or external audiences, the brand police must ensure materials, communications, etc., adhere to the verbal and visual guidelines of the brand.