People love free stuff.It’s not just people who are into “extreme couponing,” either. Almost everybody loves the chance to snag some free swag, whether it’s a buy-one-get-one offer on coffee at the local supermarket or the chance to win a year’s supply of free cosmetics. Create a giveaway among the users who comment on a post on your Instagram profile. You can filter the finalists based on number of mentioned friends. Includes tool to pick winners randomly, automatically and transparently.
Track the results of your contests to measure the participation, increase in followers, clicks to your website, and other criteria. You can begin to compare the data from each contest to determine which types of prizes, the times of the year, the content, and the types of participation that drive the best results for your business, based on your individual goals.
Instagram contests will usually boost your post engagement, resulting in multiple benefits in relation to the Instagram algorithm. With your post performing well, it may rank higher in hashtag searches, allowing new audiences to find your content. And if your audience isn’t typically responsive to your normal posts but engages with a contest post, it can help bump your regular content higher in their feeds for a period of time.