Why social media advertising better than other digital channels
What is Social Media Advertisement?
Social Media Advertisement is a form of online marketing which uses social networking websites as its tool for marketing
with an aim to produce content that users can share to help social network. Social Media Advertisement is regarded as an
efficient and effective method to connect with targeted audiences bringing profitable chances in formats of digital marketing.
At the present time, we can encounter several brands which are getting an opportunity on board with social advertisements on
social media. Several social ads can be found on social media with increasing user bases such as Facebook, Twitter, Instagram,
Youtube, Pinterest, and LinkedIn.
The crucial goal of appropriate Social Media Advertising or the paid advertising needs to generate lead.
There should be a connection of social media posts with the landing page that includes a call to action
with the effectiveness of the campaign. Social media advertising helps a brand to increase the visibility of the content.
Apart from content visibility and targeted audiences, it plays an essential role in increasing brand awareness to achieve
Types of Social Media Platforms to Serve Ads
- Microblogging on social media Twitter and Tumblr are the best way to serve ads for targeting audiences
and get visibility. The company gets more recognition from the targeted audience and increases brand promotion as well.
- Video sharing on social media such as Vimeo, YouTube, and Facebook is another way through
which a company can increase its brand awareness.
- Social networking on social media such as Google+, LinkedIn and Facebook help to increase the social network of businesses.
Why is social media advertising better than other digital channels?
Social media advertising can be a valuable tool for Business-to-Business service (B2B) as well as for
the business-to-consumer (B2C) as it can be used to build one’s reputation of the brand and increase the sales.
We cannot deny the fact that social media advertising has become an important part for the B2B and B2C marketing strategy.
In a report, several B2B marketers have reported the use of social media as part of their business strategy to gain more
customers. Social media advertising helps to create awareness around a specific brand for self-promotion on one's owned
channels to working with influencers. One of the best ways to use social media accounts is through advertisements that
are paid which can also boost one's sales of B2B and B2C services.
One’s inbound traffic can be limited to usual customers without marketing business on social media.
Advertising on social media, one can open one’s business to versatile customers across the world in comparison
to other digital channels. Social media advertising involves the creation and management of social media channels
with the contest, videos, and blogs. Creation of voice for the company through several platforms of social media
helps to provide better customer satisfaction. Interaction with customers on social media individually makes the
customers loyal. Effective brand loyalty and type of customer satisfaction play an important role in making business
In comparison to other digital platforms, the social media advertising is the marketplace insight as one can see customer's
interests that one might not be aware of if one's business does not have a presence on social media. It is important to be
sure to utilize social media and build one's presence. Brands get a chance to build a relationship online through social media
which means that it creates a bond within the market that one is targeting for. Social media advertising is less expensive in
comparison to traditional advertising as social media platforms are free to use. One can easily advertise on Instagram,
Facebook, Twitter, and Tumblr. Social media advertising can have increased results in higher conversion rates in comparison
to other digital channels. In social media advertising, search engine optimization (SEO) is one of the finest ways to capture
pertinent traffic from search engines.
Successful Social Media Advertising Tips
- Precise About Your Goal
Social Media advertising is considered unavoidable part for marketing strategy. The goal is to make brand relevant to potential buyers.
Several scheduled social posts that brand plans ahead of time controls and includes daily engagement of customers.
- Setting Audience Demography, Age & Gender
Social media advertisement plays an essential role to reach to your target audience regardless of age, gender and demography.
- Creation of Catchy Content
According to several research , a minute video can explain 1 million words, so it is important for a brand to take an expert
guidance to create killer content .
- Allowing Target Audience to Gather Information
According to Consumer behavior study, personal research is the major key driving factors of consumers.
Therefore, it is cruicial for allowing the audience taking interest on the service to reach user friendly informative landing page along
with high quality of UI and UX.
- Evaluation of Lead Cost
One has to manage the average targeted budget as Social media advertisement is based on bid price.
If one’s lead cost goes increasing than the goal cost also increases automatically.
- Advertisement and Organic Plan
It is important to create one’s plan that includes 70% Advertisement approach and 30% Organic slowly along with making both
the approach 50% to manage advertisement cost.
- Selection of Protagonist Product
It is suggested to select protagonist product first rather than complicated product for advertisement.
The advertisement features the best feature presented in your product.